Sutyxby Tanturo

ATTRIBUTION · READ ONLY

Paid media attribution

—attribution window
Paid media spend—
Completed revenue · ROAS—
Completed / placed orders—
Cancelled revenue—

BUSINESS TRUTH

Real ROAS and order sources

CHECKING
Completed-order ROASPaid completed revenue ÷ ad spend
Blended MER—All completed revenue ÷ ad spend
Paid shareOf all completed orders
Order check—Assigned ÷ unique orders
SourceCompleted / placedCompleted revenueShare
Total business———

Each order is deduplicated and assigned to exactly one source. Completed revenue excludes cancellations and recorded refunds.

DAILY PERFORMANCE

Spend and attributed revenue

Spend Placed revenue Completed revenue

SELECTED PERIOD

Attribution funnel

Log scale · percentages are step conversion

DATA FRESHNESS

Last synced by source

Times shown in your device timezone.

MASTER OWNER ONLY

Integrations